A survey conducted last year by LoopMe asked consumers to estimate how much their personal data was worth. US respondents said, on average, $244, and UK respondents said £254.58 ($340). By contrast, a “cybersecurity survey” from Radware earlier this year found consumers placing a much higher value on their personal data.
This year I participated in the selection process for customer speaking sessions for Tableau Conference (Have you registered? Tickets are going fast!) and I was blown away by the growth stories and learnings that our customers plan to share in New Orleans.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.